In 2014, PSI conducted a study to identify insights into potential users and messaging for HIV self-test kits in Kenya.
In the study, Kenyans identified several reasons for wanting to use an HIV self-test kit. Can you guess the most popular reason?
Ease of use was cited by 61% of study participants as a reason to want to use HIV self-test kits. The oral swab self-test is easy to use.
The second leading reason was confidentiality and privacy, with 50% of respondents citing that community members work at health facilities and the stigma attached to a positive result discourages individuals from getting tested at all.
Other motivators included:
These and other insights from the study will inform the design and implementation of HIV self-testing pilot projects throughout several African countries, affecting national policy regarding the product availability, cost/subsidies and quality control.