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A Smartphone App that Delivers Vital Maternal Health Information in Myanmar
downloads of the maymay maternal app expected by 2019
Using the latest mobile phone technology, PSI, telecom operator Ooredoo and local tech startup Koe Koe Tech have created maymay, an award-winning mobile app that sends women in Myanmar essential health information and reminders throughout their pregnancies and in their child’s early years. In many cases, it is the only health information the women receive.
The app sends three push notifications weekly on how to keep an expecting mother, and later her baby, healthy. 2015 updates include a doctor and clinic locator, a call-in hotline for urgent health questions, and a way for mothers to share information with other mothers and health experts.
In Myanmar, more than 1,500 women die every year while giving birth, more than any other country in Southeast Asia. Most of these deaths occur when women give birth at home, often in isolated rural areas where access to experienced midwives, birth attendants, and health information about pregnancy are difficult to come by. But telecom operator Ooredoo also sees the app as a way to target women as consumers for their mobile service, offering a financially sustainable private sector approach to increased maternal health.
Learn more about maymay from Ooredoo, the mobile operator that helped develop the app.
Funder: Groupe Speciale Mobile Association mWomen Programme | Partners: Ooredoo, Koe Koe Tech, USAID, Myanmar Ministry of Health, Mobile Alliance for Maternal Action
Delve Deeper: Expecting Mothers Among First to Benefit from Broader Cellphone Access in Myanmar
Building a Market for Toilets to End Open Defecation in India
PSI's Three-Pronged Approach
Work with local entrepreneurs to build and distribute low-cost toilets
Educate individuals and families about the importance of proper toilets and sanitation
Ensure financing for entrepreneurs to build the toilets, and for families to buy them
By addressing constraints in supply and demand, PSI and its partners are improving sanitation access in Bihar, India, creating sustainable markets for toilets and emptying services.
The project will enable households to purchase and use high-quality, desirable toilets. PSI will initially reach 750,000 people with access to safe sanitation, then leverage the learnings from this project and elsewhere to improve sanitation through market-based approaches in 12 countries worldwide.
2.6 billion people — about 40% of all humans — either have no toilet at all, or one that is unsafe, such as an unsealed pit. Resorting to open defecation puts women, children and the elderly at an extreme disadvantage, rendering them at risk of embarrassment and even assault. And feces in the environment puts everyone at risk: 1.8 million children die every year due to diarrhea and other diseases caused by poor sanitation.
What do you think matters most to families when choosing their first toilet? Affordability? Quality? Privacy?
Funder: Bill and Melinda Gates Foundation | Partners: Monitor Deloitte, PATH, Water for People
Delve Deeper: Getting to Know PSI’s Market-Based Sanitation Work in India
HIV Cyber-Support Reaches At-Risk and Hidden Populations in Central America
people in Central America live with HIV
PSI’s Central American network member PASMO has pioneered a groundbreaking program that provides at-risk and hidden populations with safe, secure and confidential access to comprehensive HIV care by using online forums and a Unique Identifier Code system.
In 2014, PASMO reached over 13,900 individuals through online peer education. Operating within online chat rooms and social media outposts, PASMO’s team of “cyber-educators” reach men who have sex with men (MSM) and people living with HIV through confidential online outreach, and referrals to counseling and testing sites when needed.
People living with HIV and men who have sex with men are among the most stigmatized and discriminated populations in Central America. Many seek anonymity and support online for fear of receiving further abuse or discrimination by their families, communities, employers, and even trained health care providers, also making them hidden or difficult to access by HIV prevention programs and outreach teams working in the field.
PASMO developed a variety of websites to serve as a resource for cyber-educators and as a place to refer users for more information about HIV prevention.
Funder: USAID | Partners: International Planned Parenthood/Western Hemisphere Region (IPPF/WHR), Cicatelli Associates Inc, Milk N Cookies
Delve Deeper: “Hidden on the social media”: HIV Education on MSM through Cyber-educators in Central America
2014 Health Impact
The Scale of PSI Programming In 2014
4,334,884 unintended pregnancies prevented. (MDG 5*)
10,530 maternal deaths prevented. (MDG 5)
478,545 deaths due to malaria, diarrhea & pneumonia prevented. (MDG 4 & 7)
260,517 HIV infections prevented. (MDG 6)
811,165 long-acting, reversible contraceptives inserted (including implants and intrauterine devices), empowering women and couples to plan for the families they desire. (MDG 5)
353,924 voluntary adult medical male circumcisions performed, preventing HIV and other sexually transmitted infections (STIs). (MDG 6)
2,137,790 voluntary testing and counseling sessions for HIV and other STIs conducted, reducing transmission rates and increasing access to treatment through referrals. (MDG 6)
38,841,985 long-lasting insecticide-treated nets, protecting families from malaria. (MDG 4 & 6)
1,143,414,790 male and female condoms, preventing transmission of HIV and other STIs and empowering women and couples to plan for the families they desire. (MDG 5 & 6)
2,846,858 diarrhea treatment kits, saving children’s lives by reducing the severity and duration of diarrheal disease. (MDG 4)
24,218 courses of directly observed therapy, saving lives by treating tuberculosis. (MDG 6)
841,682 pre-packaged antibiotics, saving lives by treating pneumonia. (MDG 4 & 8)
17,845,632 courses of artemisinin–based combination therapy, saving lives by treating malaria. (MDG 4 & 8)
13 billion liters of water treated with water treatment products. (MDG 4, 6 & 7)
*MDG = Millennium Development Goal
In 2014, PSI added an estimated 53.7 million years of healthy life with our products and services.
PSI estimates the impact of its health interventions using the Disability-Adjusted Life Year (DALY), a unit of measurement developed by the World Bank and the World Health Organization to estimate years of life lost due to death and disability. We track each product we deliver and service we provide. We then use mathematical models to calculate the DALYs averted by our work.
OUR IMPACT: Years of Healthy Life Added
About PSI
At PSI, we believe that extreme poverty can be eradicated in our lifetime only by breaking the traditional development model. Together with our partners, we develop and test breakthrough concepts that actually have the potential to go to scale and make it easier for people in the developing world to lead healthier lives.
ONLY PSI HAS
A global network structure of more than 65 member organizations.
A 43-year track record of developing cutting-edge health solutions.
The ability to take proven health interventions to scale.
ONLY TOGETHER WITH OUR PARTNERS CAN WE
Invent effective health solutions.
Test concepts and bring investments to the right ideas.
Free 1.2 billion from poverty within our lifetime.
Learn more about our Board of Directors, Senior Staff and Country Leadership.
Financial Statements
With every $35.54 you invested in PSI in 2013, you gave a mother and her child a year of healthy life.
2013 REVENUE BY DONOR
EXPENSES BY YEAR (IN MILLIONS)
REVENUE BY YEAR
DONORS*
Australian Government Overseas Aid Program
Bill & Melinda Gates Foundation
Canadian International Development Agency Centers for Disease Control & Prevention
ExxonMobil Foundation
Global Fund to Fight AIDS, Tuberculosis & Malaria
Kathy Vizas
KfW Entwicklungsbank
Merck
Ministry of Health of Cambodia
Ministry of Health of Malawi
National AIDS Control Organisation of India
Netherlands Government Ministry of Foreign Affairs
P&G
Three Diseases Fund
United Kingdom Department for International Development
United Nations Children’s Fund United Nation’s Population Fund
United States Agency for International Development
United States Department of Defense
World Health Organization
* Donors listed contributed a minimum of U.S. $1 million in 2013.
The figures on this page are excerpted from statements and schedules issued by PSI’s external auditors. Copies of audited statements are available upon request from PSI in Washington, DC. Please email [email protected].
Past Issues of PSI Pulse
A Major Shift for HIV Testing in Africa
A Smartphone App that Delivers Vital Maternal Health Information in Myanmar
Building a Market for Toilets to End Open Defecation in India
Reversing the Rise of Cardiovascular Disease in Kenya
HIV Cyber-Support Reaches At-Risk and Hidden Populations in Central America
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